To give Auburn Panhellenic a fresh and consistent look, I aimed to develop a brand kit that captures the spirit of our community. The kit includes a playful logo, a bright color palette, versatile fonts, and custom icons, designed for use across our social media, website, merchandise, and printed materials. This cohesive branding unified our message so our marketing team could create cohesive content, making every aspect of our marketing feel distinctly “Auburn Panhellenic.”

In my role as Vice President for Public Relations, I had the privilege of running the Instagram with the help of my marketing team. Utilizing this brand kit, we achieved over 1.2 million impressions a month and increased our follower count from 17,300 to 20,950, a 21.1% increase, during our term.

Check out my work on Instagram at @au_panhellenic, where I managed & created content from December 2023 to November 2024.