As part of the Top 20 team for Jonavin Smith’s campaign for SGA Treasurer, I created a custom brand kit that captured the spirit of his campaign theme, “Hit the Jackpot with Jonavin.” Utilizing the logo designed by Cooper Ortega and under the direction of marketing chair Rebecca Chow-wah, we were able to seamlessly create a brand for Jonavin that authentically represented his platform. Using a vibrant color palette and playful icons inspired by the financial role, I crafted a look that stood out on campus and resonated with students. I collaborated with the marketing team to develop graphics and promotional materials that helped communicate his platform and engage voters, making his campaign visually cohesive and memorable.