To make Continuous Open Bidding (COB) feel approachable and inviting, I created a brand kit that captures the welcoming spirit of Auburn Panhellenic. Inspired by soft pastels and playful design elements like butterflies, this kit was designed to help potential new members feel encouraged to join our community outside of primary recruitment. From social media graphics to informational materials, each piece was crafted to make COB stand out while fitting seamlessly with our broader Panhellenic brand.